tHE ART OF MARKeTING
marketing that doesn’t feel gross
NEXT CLASS: TBD
Class Overview:
Learning how to create marketing that works, feels authentic and you can get excited about is liberating. It gives you freedom from feeling haunted by all the marketing ‘shoulds’. It allows you to let go of feeling enslaved by an algorithm and remember that a thriving social media presence is not the only pathway to success. This class is for the photographers that want to make art, share art and make a living without selling their soul.
What you will learn:
How to let go of feeling icky about marketing
Why marketing and art aren’t as different as you think
How to have a business that feels authentically YOU
Why your curiosity is your superpower in business
How to create marketing that feels genuine and true
Why marketing that feels gross never works
Why social media is not a marketing plan
The one marketing technique all artists should use and why it works
Plus all students will walk away with:
The TFA framework which will help you understand when marketing works and when it doesn’t BEFORE you launch anything
A personalised brand map for your business
Class Mechanics:
This five-week online interactive workshop will include:
A supportive and communal atmosphere where questions, interaction, and curiosity are encouraged
Daily interaction and discussion with me in the classroom answering any questions you might have about the materials and exercises
One major assignment that will equip students with the brand clarity they need to succeed in business
Detailed and personalised feedback on your assignment is delivered as a video to keep
There will also be an opportunity for some active students to participate in a live review of their assignments on a group Zoom
A special section for silent students to interact and share thoughts and discuss class concepts and lessons
A recording of all Zoom meetings will be presented for the silent students ( as well as any active students who could not attend the live meeting)
Access for 12 months
Class Structure:
Weeks 1 - 3 will include a recorded class followed by daily exercises (weekdays only!) where students can put into practice what they have learnt
A weekly Zoom meeting (on Fridays) will also be held to supplement that weeks lessons and exercises
Where time allows students can also use these meetings to ask questions
Week 4 has been left open to allow students time create and submit their final assignment - due midnight Thursday
Week 5 will cover bonus content with optional daily exercises provided
Week 5 will also end with a Q&A via Zoom for all active students - silent students can attend but will be asked to submit any questions in writing prior to this session and not actively participate
Prerequisites:
To get the most out of class students should have been in business for a minimum of 2 years. If you’ve been in business less than 2 years but still think the Art of Marketing is right for you - email me and let’s chat about it.
Cost:
$350 Active students | $250 Silent students
To learn more about the different types of seats offered, go to our FAQ section.
Dates of First Class:
TBD
Questions:
Please email me with any questions