BEC GRIFFITHS
Hi, I’m Bec. For many years I led a double life (a concept I’m sure many artists can relate to). By day I was a marketing professional in the corporate world planning campaigns, juggling spreadsheets and managing brands. By night and on weekends* I was an artist exploring what it means to live in an era where women were told we could ‘have it all’ - but not at what cost.
In 2020 I found a way to meld these two lives and began dedicating more time to my art as well as co-founding Naked Marketing School with my friend Yan Palmer. Naked Marketing, which began as a simple idea to help artists feel less gross about marketing, grew into a global education community that helps artists build successful art-based businesses without losing their integrity in the process. The success of Naked Marketing also allowed me the time to create art that I was proud of, that explored themes I feel strongly connected to and to invest in my own artistic learning.
I’m so excited to join the team of Illuminate Classes teachers and help artists to find an authentic way to create marketing that works and also feels good (yes it’s possible!) through my 5-week workshop - The Art of Marketing.
*Or let’s be real on some nights and weekends when I wasn’t completely depleted by my day job plus managing two kids and their activities, a dog, 5 chickens* and the weight of imposter syndrome…