Most people have a love-hate relationship with social media. On one hand, we love to connect with friends and like-minded people. It makes us feel good! On the other, it’s a huge time suck and although we hope our social media channels will generate income, we rarely see those connections convert to real clients and sales. What Rowe knows for sure is, social media is an imperative part of owning and running a small business in today's world, so we need to learn how to get the most out of the time we invest online.